Why Naga
What Thoughtful Watch Care Actually Looks Like
Not every workshop approaches the work the same way. Here is how Naga differs — in practice, not just in wording.
Back to HomeCore Advantages
Six Things That Shape How We Work
Assessment Comes First
We examine the watch and share a written condition note before any work is agreed. You know what we found and what we recommend — and you decide whether to proceed.
Calibrated Timegrapher
Every overhauled movement is tested and regulated on a timegrapher. Timing is adjusted across multiple positions — not just flat — so the watch performs as worn.
Grade-Correct Lubricants
Different movement components require different lubricants. We use the appropriate grade for each part — not a general-purpose oil applied everywhere.
Documented Work
Restoration work is photographed at key stages. Owners receive a record of what was done alongside the finished watch — useful for future servicing and for peace of mind.
Collaborative Restoration
On heirloom pieces, we make no irreversible decisions without your agreement. The watch's history and your intentions shape every step of the restoration.
Plain-Language Communication
We explain what we found and what we did in terms that do not require a watchmaking background to understand. No unnecessary jargon.
Professional Expertise
The work at Naga draws on formal watchmaking training and years of practical experience with Swiss and Japanese mechanical calibres. Movement disassembly, cleaning, lubrication, and regulation are not improvised — they follow established methods refined over many services.
- Formal training in mechanical movement service
- Experience across Swiss and Japanese calibres
- Familiarity with vintage and contemporary movements
What this means for you
Your watch is handled by someone who has seen the particular failure modes of many movement types and knows how to address them without causing additional damage. Guesswork is expensive in watchmaking — experience reduces it.
What this means for you
A timegrapher reading confirms the watch is performing well before it leaves the workshop. You receive factual information about its rate, not a general impression. That data stays useful for comparison at the next service.
Tools and Process
The workshop is equipped with a calibrated timegrapher, ultrasonic cleaner, and a full set of movement-appropriate tools. Lubrication is applied using the correct instruments for each component, not brushed on broadly.
- Calibrated timegrapher for post-service testing
- Ultrasonic cleaning of movement components
- Component-appropriate oiling tools
Value and Pricing
Services at Naga are priced transparently, with a fixed schedule displayed openly. The Assessment & Clean at ฿4,400 is deliberately positioned as a low-commitment starting point — after which you choose whether further work is worthwhile.
- Prices stated openly, no hidden costs
- No work proceeds without your agreement
- Three service levels matched to actual need
What this means for you
You are not pressured toward the most expensive service. If an assessment reveals a watch in reasonable condition that benefits from a clean and regulation, that is what we recommend — and what you pay for.
How We Compare
Naga vs Typical Watch Service
| Feature | Typical Providers | Naga |
|---|---|---|
| Written condition note after assessment | ||
| Timegrapher testing after overhaul | ||
| Grade-correct lubricants per component | ||
| Work agreed before it begins | ||
| Photographic documentation for restorations | ||
| Age-appropriate conservation (not blanket polishing) | ||
| Transparent, published pricing |
What Makes Naga Different
Things You Will Not Find Everywhere
A Low-Commitment Entry Point
The Service Assessment & Clean at ฿4,400 is designed so you can learn the condition of your watch without committing to a full overhaul. Many owners find this is all the watch needed.
Heirloom Work Done Jointly
Restoration of a treasured piece involves consultation at each significant decision point. The watch's history informs every choice, and nothing irreversible happens without the owner's knowledge and agreement.
Patina Is Not a Problem to Fix
We do not reflexively polish cases or bleach tropical dials. If the original surface is part of what makes a watch worth restoring, we treat it that way.
Local Service, No Long Shipping Wait
Based in Ayutthaya, Naga offers hands-on service without the need to ship a valuable watch internationally and wait months. Drop-in visits are welcome by appointment.
Track Record
Milestones and Recognition
340+
Watches serviced
8+
Years of operation in Ayutthaya
96%
Owners satisfied with results
60+
Distinct calibres worked on
Wostep-Aligned Training
Lead watchmaker trained through a curriculum aligned with the Watchmakers of Switzerland Training and Educational Programme.
Thai Craftsmanship Network
Participating member of a regional network of independent horological specialists in Thailand, sharing parts sourcing and technical references.
Recommended by Local Heritage Groups
Recognised by Ayutthaya cultural preservation organisations as a trusted resource for heirloom watch care.
Ready to Start
Let's Begin With a Conversation
Tell us about your watch — what it is, how long it has been sitting, or what you have noticed. We will give you an honest view of where to start.
Send an Enquiry